Archive for the ‘Research’ Category

E-commerce is Fueling U.S. Retail Growth and buy cialis online Omni-Shopper Opportunities

Through the first three quarters of last year, e-commerce represented an average of 8.1% of total U.S. retail sales. The pace of growth is increasing, however, and Nielsen projects that grocery e-commerce will grow at a combined average growth rate of 12.2% through 2020.

Reflecting on the U.S. Radio Listening Trends of the First Quarter

A quarter of the year is now complete for radio measurement in larger U.S. markets—and Nielsen’s March portable people meter (PPM) ratings present the opportunity to take stock of the changes shaping the radio landscape as the middle of the year draws closer.

Spring Superpower, Brought to You by Superfoods Across the Store

For retailers, spring is the perfect time to bring in-store attention to superfoods in the produce aisle. But did you know that consumers can find superfoods outside the fresh perimeter of the store?

New Media Scores Big Returns for El Clásico Sponsors

El Clásico—any match between rivals Real Madrid and FC Barcelona—is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry and value to grow.

Perspectives: Accelerating Connected Home Adoption

It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.

Record Store Day Puts the Focus on Music

While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP—a format that is oddly defying an increasingly digital landscape.

Beyond the Bunny: Easter Drives Growth in the Candy Category

For retailers and fast-moving consumer goods (FMCG) manufacturers, Easter marks an important time to ensure that they’re offering consumers the right assortment of candy where they shop.

Getting to Know Today’s Meal Kit Shoppers

Popular among Millennial men, families with children at home and households that earn more than $70,000 in annual income, meal kits provide a practical option for consumers looking for healthy meal options without having to manage the preparation themselves.

Perspectives: The Sweet Song of Precision Marketing

Different consumer needs demand varied experiences. Enter precision marketing. The good news for marketers is that the fundamentals (and tools) remain the same across industries.

Fore: Where Brands Are Finding Value at this Year’s Masters Tourney

The quest for the coveted green jacket is on, as the best golfers from around the world head to Augusta, Ga., to compete in the Masters tournament. But it’s not just the players vying for exposure during the historic tourney: companies are eager to cash in as well.

National Beer Day is a True Hopportunity for Retailers

April 7 is National Beer Day in the U.S., and as if they needed any more reason to do so, adults across the country will be raising a glass of their favorite malt beverage to celebrate.

Perspectives: Lessons from the Auto Show – for All Marketers

How many things can you say for certain that you’re paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world.

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