Archive for the ‘Research’ Category

The Growing Reach of Radio Among U.S. Ethnic Audiences

In aggregate, the Hispanic and buy cialis online black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago.

Perspectives: Who Exactly is Africa’s Consuming Class?

Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.

When It Comes to Protein, North Americans Still Flock to Meat

When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans, which aligns with the fact that consumers in both countries spend more than half of their protein dollars on animal protein.

Organic Products Are Showing Up in More Places—and for Less Money

In the last year, 88% of U.S. households have purchased organic food and beverages—a trend that’s growing in strength as consumers increasingly turn to more healthy and clean options in food, beverages and non-food categories like personal care.

It’s All About Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Classic Rock Rocks Again in Summer 2017

Classic Rock, for the second straight year, saw the most growth in audience share when comparing tune-in during the first five months of the year to June, July and clomid spain purchase August, the dog days of summer. In 2017, the race came down to Classic Rock and Classic Hits, which have become shoe-ins for the format of the summer crown over the past few years.

Identifying Pockets of Opportunity Around the Globe

Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.

Where Are Consumers Spending and Saving Around the World?

Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?

Latinas Are Avid Tech Users, Voracious Video Consumers and Social Trendsetters

Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.

Who’s Buying Clean Label Products?

Across the FMCG space, half of all shopping trips now include the purchase of a clean label product. That said, certain shoppers are more likely to gravitate to clean label products than others. So who’s driving this shift?

Animal or Plant? Understanding North American Protein Preferences

As consumers continue to focus on their overall health and wellness, food and beverage products that are rich in protein have a unique opportunity to resonate with today’s shoppers and the retailers that stock them on their shelves.

Perspectives: Your Latest Product is… an API?

For a long time, no one outside IT showed much interest in APIs, but MIT research shows that the most successful digital companies make above-average investments in APIs; these companies know that APIs are fundamental to their strategic success. Why do they think that?

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