Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal prep and dive right into preparing their meals.
Archive for the ‘Research’ Category
Companies striving for “leaner, bigger, better” innovations require realistic marketing inputs and an accurate forecast to identify their most promising initiatives. Proving that “consumers love it” without a realistic volumetric assessment simply isn’t enough.
With 80% of U.S. households having broadband internet, the popularity of TV-connected devices is growing—and so is usage.
Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers are keen to reach.