Archive for the ‘Blogs’ Category

Can you live in a shepherd’s hut?

The best way to plan a house on a vacant piece of land is to move into a tiny shepherd’s hut  on a corner of the property. It’s not fancy, and it’s not comfortable, but you can probably stay there for a week or two.

Selling confusion

Over the last few decades, there’s been a consistent campaign to sow confusion around evolution, vaccines and generico para zithromax climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that the original theories have held up. The data is more accurate than it’s ever been. Evolution is the best way to explain and predict the origin and change of species. Vaccines are not the cause of autism and save millions of kids’ (and parents’) lives

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Beware of false averages

Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn’t make either group happy. It’s tempting to look at pop music, network TV and the latest hot fashion and come to the conclusion that the recipe for success is to focus group everyone, average it up and make something that pleases the big hump in the middle, while not offending most of the outliers. But few things are up for a majority-rule vote

Selfish marketing doesn’t last

If it helps you, not the customer, why should she care? Sometimes there’s an overlap between your selfish needs and viagra generic canada hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service.

Fitting in all the way

It seems like a fine way to earn trust. Merely fit in. In every way. Don’t do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead

Appropriate collusion (organizing the weaker side)

Businesses with power are prohibited from colluding with one another to set prices or other policies. For good reason. Public officials and economists realize that it’s quite tempting for an oligopoly to work to artificially create scarcity or cooperate–it creates significant short term profits and hurts those without the power to do something about it.

Impossible, unlikely or difficult?

Difficult tasks have a road map. With effort, we can get from here to there. It might surprise you to realize that difficult is easy once you have the resources and commitment. Paving a road is difficult, so is customer service and fixing software bugs

Building on maximized systems

If you eat beef, you’re probably using a maximized system. It’s a commodity, and every part of the chain is under huge pressure to increase yield and cut corners. The animals are pushed to the brink, and so are the humans that work on them

Optimized or maximized?

I once drove home from college at 100 miles an hour. It saved two hours. My old car barely made it, and I was hardly able to speak once I peeled myself out of the car. That was maximum speed, but it wasn’t optimum.

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When The Client Insists on Voicing The Radio Commercial

Radio station salespeople, creative directors, and producers face this all too often: clients who insist on voicing their own radio commercials. Some business owners do an excellent job of talking into a microphone. Many…most…do not

Toward cooperation

It’s tempting to be oppositional. To see the different as the other. To dominate, to win, to move up as others move down (because in the zero sum game that we’ve built around us, that’s the only way). But a networked world, one based on connection—one held together by the sheerest gossamer—can’t tolerate the tension and pain that bullying and dominance require. An alternative is with-ness

The musclebound baby

That’s pretty unlikely. When we see someone with well developed abs, we don’t say, “oh sure, he was born that way.” Instead, we realize that a lot of effort went into it. The same thing ought to be true for people who understand science, or make good decisions, or are capable of emotional labor. You don’t get to let yourself off the hook by pointing out that it doesn’t come easy to you.

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