Archive for the ‘Blogs’ Category

All deals are handshake deals

The only variable is how specific you’re willing to be about who is promising what. Specific contracts don’t completely protect you from dishonorable people. What they do is make it really clear about what it takes to do what you said you were going to do. Start with a good agreement

Upcoming speaking and generico para zithromax teaching schedule

Today at 1:15 NY time, I’ll be doing a Facebook Live, answering your questions about marketing. You can join us  here . (Facebook archives these, so it’s okay if you don’t see it live… but if you’re there when it happens, you can post your question).

How much does a ton weigh?

It’s not unusual to describe a heavy object in tonnage. But no one has any idea how much a ton is, really. Is 250 tons a lot? How much? 250 tons is 500,000 pounds.

Toward dumber

If you want to reach more people, if you’re measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance

The express and the local

Express trains run less often, make fewer stops, and if they’re going where you’re going, get you there faster. The local train is, of course, the opposite. Some people hop on the first train that comes. A local in the hand is worth the extra time, they say, because you’re never quite sure when the express is going to get there.

Gaztelugatxe

There’s an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it’s said that it’s worth the climb. What a great expression. Gaztelugatxe can now mean, “it’s a lot of steps, but worth it.” The opposite of fast and easy but worthless. (Click for the pronunciation of this Basque word…)             

The ethics of FTD

When you order flowers online, they’re usually delivered by a local florist. Which means the florist has a dilemma: He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will never know his identity or buy from him again. Or he can use up the damaged stock and the fading flowers, confident that the sender will never know his identity or buy from him again. You can average up or average down. You can hide or you can show pride

In search of enrollment

Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you’re headed to New York, it doesn’t make sense to pick up someone headed for Denver (it’s a bad idea for the driver and the passenger). If you’ve got people on your bus who are headed somewhere you have no intention of going, today might be a good day for them to get off the bus.             

Strength through peace

Anticipating doom is brutal. And anticipating brutality is even worse. It creates an enormous amount of emotional overhead.

Permission abused is permission lost

It doesn’t matter what your privacy policy says, it doesn’t matter when your quarterly results are due and it doesn’t matter what the database is telling you… If someone doesn’t want to hear from you anymore, you’ve lost the ability to reach them. Yes, you can go back to trying to interrupt them, but of course, that’s getting more and viagra generic canada more expensive

The two fears of voluntary education

Voluntary education is different from compulsory, the kind we grew up with. When you’re the victim/beneficiary of compulsory education, it happens to you. You have little choice. Perhaps you choose to open your mind and do the work, but either way, here it is. Now that we’re adults, though, we have choice.

In search of the minimum viable audience

Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact. And so we fall all over ourselves to dumb it down, average it out, pleasing everyone and anyone. You can see the problem

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