Archive for the ‘Blogs’ Category

    Who are we seeking to become?

    We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you’ll become a better banjo player.

    There is no ‘the industry’

    It’s easy to say that, “the industry is to blame,” or “the industry doesn’t understand this.” But because no one is charge, because there’s no coherent enforcement method, this is merely a shorthand. There is no industry, no economy, no market. Only people. And people, people can take action if they care

    Complicated problems rarely require magical explanations

    One clue that someone doesn’t understand a problem is that they need a large number of variables and factors to explain it. On the other hand, turning a complex situation into something overly simple is an even more common way of demonstrating ignorance of how the system works. What we’re looking for isn’t the number of countable variables. It’s the clarity of thought. The coherence of the explanation

    Avoiding the good/great chasm

    You can be good at Twitter in about five minutes a day. Spending ten minutes doesn’t make you twice as good… in fact, there’s probably little measurable improvement

    Compared to what?

    A quick look at Yelp reviews will show you that NY restaurants are not quite as good as those in some suburbs. This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a very demanding audience. A fast casual restaurant in Shaker Heights can coast for a long time, because..

    The bingo method

    You might need help to turn an idea into a project. Most of the time, though, project developers walk up to those that might help and say, “I have a glimmer of an idea, will you help me?” The challenge: It’s too challenging. Open-ended. To offer to help means to take on too much. And of course people are hesitant to sign on for an unlimited obligation to help with something that’s important to you, not to them.

    Being wrong until you are right

    Are there any other options for people who seek to innovate?             

    ‘Sort by price’ is lazy

    Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click. It’s a great shortcut for a programmer, of course, because the price is a number, and it’s easy to sort. Alphabetical could work even more easily, but it seems less relevant (especially if you’re a fan of Zappos or Zima)

    FCC Announces TV Station Winners in the Spectrum Auction

    Click for the list:

    Paid Social-Search-Display Advertising & Email Specialist [virtual]

    Location: Work At Home Paid Social-Search-Display Advertising & Email Specialist [virtual] The Paid Social-Search-Display Advertising & Email Specialist brings expertise in paid and organic social, content development, paid advertising and email marketing to assigned client marketing projects, and is accountable to the client to deliver superior results. This position encompasses the need for both strategic digital insight and tactical execution in the context of general business and marketing expertise. To be considered for this position, you must have 2+ years paid and organic social media marketing experience with demonstrated outstanding results, 1+ year paid advertising (PPC, Display, YouTube) experience, 1+ year email marketing experience with documented exceptional results. Additionally, you must have certifications in Google Analytics and Google Adwords. Agency experience is preferred.

    Transaction Coordinator – Virtual Opportunity

    Location: Work At Home Transaction Coordinator – Virtual Opportunity An industry leader in Transaction Management, providing the highest quality transaction services to active Real Estate Professionals. Growing rapidly and currently seeking energetic, conscientious and detail oriented individuals committed to service, who enjoy making a difference, being part of a team and takes pride in the quality of their work. Transaction Coordinator (Contract to Close) for our Transaction Management Division Job Description/Responsibilities: As a part of our Transaction Management Division, you’ll be tasked with managing the transaction from contract-to-close as an extension of our clients.

    Awesome Content marketers needed – work from home

    Location: Work At Home Awesome Content marketers needed – work from home We are a fun and efficient website design agency; we spend our days creating eye-catching, functional websites for our clients that will set them apart and improve their web presence, and in turn, their business. Our team comes comes from a variety of backgrounds, with one thing in common: we all love what we do.

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