Archive for the ‘Blogs’ Category

    Drip, drip, drip

    Who do you subscribe to? And who subscribes to you? Those simple questions determine what you know and what you learn.

    But what if you’re doing it wrong?

    Marketing doesn’t have to suck. It doesn’t have to be a miserable experience for consumers, and it certainly doesn’t have to be a distasteful, creepy or annoying task for the creator. We don’t have to market at people, pin them to the wall, target them, track them, stalk them, trick them, manipulate them and sell them things they don’t want.  Not if we care enough to do something better. The other kind of marketing, the marketing that’s consensual, useful and effective, is possible

    Caring is free

    In the short run, of course, not caring can save you some money.  Don’t bother making the facilities quite so clean. Save time and hassle and let the display get a little messy. Don’t worry so much about one particular customer, because you’re busy and hiring more people takes time and money. But in the long run, caring pays for itself.

    The rationality paradox

    If you see yourself as an engineer, a scientist, or even a person of logic, then it’s entirely possible that you work to make rational decisions, decisions that lead to the outcomes you seek. The paradox is that you might also believe that you do this all the time, and that others do it too.

    Does it help?

    Isn’t this the essence of design thinking? I have a great wool hat that I wear in the winter. Does it help? Well, that depends on what it’s for. If it’s designed to keep me warm, then yes, it helps.

    Simple approach to the things you check

    The data, the dashboard, the comments, the statuses, the likes, the rankings: Check them half as often and do twice as much with what you learn. Then, after you’ve gotten good at that, repeat the math: Check them half as often and do twice as much with what you learn.             

    The cost of independence

    Freedom comes with choice and choice comes with responsibility. Why do people willingly give up their freedom to a boss, a method or or even a despot?

    Whose business are you minding?

    Industries have rules. Rules and benefits. Hollywood requires agents, casting calls, big budgets and content aimed at a certain part of a certain market. If you follow enough of the rules, the thinking goes, you get a multi-million dollar budget and the red carpet. Broadway requires a certain length, certain compromises, certain deals

    Just because you can doesn’t mean you should

    It might be a market you can enter, but that doesn’t mean it will reward your time and effort. It might be an all-you-can-eat situation, but there’s a difference between all you can eat and all you care to eat. You might be kindly invited to participate, to weigh in or to engage… But that doesn’t require you to change your priorities, to exchange the important for the urgent.             

    Your Bob Dylan story

    I know dozens of people who have a story about meeting, or nearly meeting, or somehow engaging with Bob Dylan. And just about everyone they know has questions about him, about those encounters, about what it was like. My guess is that these stories began to spring up long before he was a Nobel Prize winning legend. The question, then: Who has a story about you?             

    Two confusions

    Those things you’re bad at? You’re not nearly as bad at them as you fear. And those things you’re great at

    Four ways to improve customer service

    Delegate it to your customers. Let them give feedback, good and bad, early and often. Delegate it to your managers. Build in close monitoring, training and feedback. Have them walk the floor, co-creating with their teams

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