Mobile Kids: The Parent, the Child and the Smartphone

    Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers are keen to reach.

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    Mobile Kids: The Parent, the Child and the Smartphone

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