McDermott Media Group Chosen To Help Verance Rollout

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    One of the industry’s most prominent broadcast industry executives has been retained by Verance Corporation  to help it in its goal of introducing next-generation television benefits to broadcasters via its Verance Aspect technology. Former Media General COO Deb McDermott , and her McDermott Media Group (MMG), will be working closely with Verance CEO Nil Shah on the company’s rollout effort for Verance Aspect. Verance describes Aspect as a content measurement and enhancement solution that has been adopted as a fundamental component of the next-generation TV standard, ATSC 3.0

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    McDermott Media Group Chosen To Help Verance Rollout

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