McDermott Media Group Chosen To Help Verance Rollout


    One of the industry’s most prominent broadcast industry executives has been retained by Verance Corporation  to help it in its goal of introducing next-generation television benefits to broadcasters via its Verance Aspect technology. Former Media General COO Deb McDermott , and her McDermott Media Group (MMG), will be working closely with Verance CEO Nil Shah on the company’s rollout effort for Verance Aspect. Verance describes Aspect as a content measurement and enhancement solution that has been adopted as a fundamental component of the next-generation TV standard, ATSC 3.0

    McDermott Media Group Chosen To Help Verance Rollout

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