ATSC 3.0 … Excited, And Unprepared

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    More than 75% of broadcast industry executives say they are excited about ATSC 3.0, while more than 70% reported that their station’s conversion is either unscheduled or more than two years away. These results come from a survey of local broadcast television professionals fielded in January 2017 by WideOrbit , a media industry tech platform for connecting audiences and ads everywhere. The data is incorporated into a newly released report from the firm, “ATSC 3.0 and The Future of Broadcasting: The Industry View,” that seeks to summarize the broadcast industry’s understanding of ATSC 3.0 and its potential benefits and costs. Respondents are comprised of sales, traffic, engineering and general business executives at station groups across the U.S

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    ATSC 3.0 … Excited, And Unprepared

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