‘An Integrated, Full View’ Into Local TV Markets

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    Thanks to a newly forged pact announced this morning (4/21),  comScore ‘s local television audience measurement information will now be integrated with BIA/Kelsey ‘s local advertising spending data and forecasts. The new alliance will deliver a detailed view of a station’s position in the local video market marketplace and allow owners and operators to track and measure their audience success within the context of BIA/Kelsey’s comprehensive local market data and analysis. “We’re seeing a growing demand in the local linear television marketplace for innovative analytics and insights,” said Rick Ducey, managing director, BIA/Kelsey. “As the leader in providing insights to those active in the local TV marketplace, we’re incredibly pleased to announce a new data partnership with comScore to help us address this demand. Integrating our data offers broadcasters a complete, reliable and efficient view into their local television markets not previously possible.” BIA/Kelsey will incorporate aspects of comScore local television data into its new local market data dashboard, BIA ADVantage,as well as its Media Ad View and Media Access Pro data services

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    ‘An Integrated, Full View’ Into Local TV Markets

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