It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.
Perspectives: Accelerating Connected Home Adoption
April 21st, 2017 ThrogmortonMcivor289
Posted in Research Tags: broadcasting, nielsen ratings, nielsen research, radio, radio ratings, streaming radio, var-data, var-page
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