Posts Tagged ‘nielsen ratings’

The Growing Reach of Radio Among U.S. Ethnic Audiences

In aggregate, the Hispanic and generic female viagra black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago.

Perspectives: Who Exactly is Africa’s Consuming Class?

Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.

When It Comes to Protein, North Americans Still Flock to Meat

When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans, which aligns with the fact that consumers in both countries spend more than half of their protein dollars on animal protein.

Organic Products Are Showing Up in More Places—and for Less Money

In the last year, 88% of U.S. households have purchased organic food and beverages—a trend that’s growing in strength as consumers increasingly turn to more healthy and clean options in food, beverages and non-food categories like personal care.

Classic Rock Rocks Again in Summer 2017

Classic Rock, for the second straight year, saw the most growth in audience share when comparing tune-in during the first five months of the year to June, July and low cost viagra August, the dog days of summer. In 2017, the race came down to Classic Rock and Classic Hits, which have become shoe-ins for the format of the summer crown over the price viagra past few years.

Who’s Buying Clean Label Products?

Across the FMCG space, half of all shopping trips now include the purchase of a clean label product. That said, certain shoppers are more likely to gravitate to clean label products than others. So who’s driving this shift?

Perspectives: Your Latest Product is… an API?

For a long time, no one outside IT showed much interest in APIs, but MIT research shows that the most successful digital companies make above-average investments in APIs; these companies know that APIs are fundamental to their strategic success. Why do they think that?

Sounds Like Teen Spirit

Back in spring of 2011, teens 12-17 spent an average of 9 hours and 15 minutes with AM/FM radio. Fast forward six years later, and these same consumers (now 18-to-24-year olds) spend an average of 10 hours and 15 minutes with radio each week.

How Package Design Attracts Today’s Wine Consumer

In the wine category, where traditional media spending is low, a majority of ‘advertising’ happens at shelf. That’s why having the right packaging is critical.

Getting Back to Basics for Back-to-School Lunchtime and Snacking Needs

As the start of a new school year creeps up, parents and caregivers are enjoying the last days of summer while also wondering how they’re going to get back in the swing of preparing creative and healthy lunches for their kids every day.

Nielsen Estimates 119.6 Million TV Homes in the U.S. for the 2017-18 TV Season

According to Nielsen’s National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV season.

The Fast Lane to Vehicle Sales: Understanding the Paths to Purchase

When it comes to large purchases, buying a new or used vehicle is near the top of the list. But before they drive their new purchase off the lot, consumers have a lot of decisions to make about the type of vehicle they plan to buy.

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