Posts Tagged ‘nielsen research’

Over 92% of All Adult Viewing In The U.S. Is Done On the TV Screen

A new analysis of insights from its fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

Summer is Near, and Radio Habits are Changing

When it comes to listening to the radio, summer brings a seasonal shift in tuning behavior that matches the lifestyle of warm weather days, trips to the shore and order viagra vacation mindsets.

In the U.S. Beer Market, Above-Premium Brews Have the Most Froth

When it comes to popular craft beers, IPAs and seasonal offerings have been vying for the top spot over the past three years. While seasonal beers held the buy canada viagra top spot in 2014 and 2015, IPAs racked up more than $1 billion in sales for the year ended Jan. 28, 2017, to claim the title of canadian pharmacy cialis most popular craft style.

Flowers for Mother’s Day Are a Win for Retailers

A stop at the local grocery, convenience or drug store provides a vast array of beautiful flower bouquets, floral arrangements, potted plants and outdoor plants for those looking to express their love and admiration for their moms this Mother’s Day.

8.5 Generation Consoles Level Up the U.S Video Game Industry

From a content perspective, the storylines from the U.S. video game industry were nothing short of compelling last year, with subjects ranging from the first-person shooter excitement of Overwatch to the location-based augmented reality phenomenon Pokémon Go.

Virtual Empathy: How 360-Degree Video Can Boost the Efforts of Non-Profits

On the heels of Nielsen’s Global Impact Day, an annual cross-company annual day of service, Nielsen conducted a pro bono analysis to help non-profit organizations make better use of virtual reality as they engage audiences.

Americans Spice Up Flavor Palates and Beverages for Cinco de Mayo

Cinco de Mayo is just days away, and when it comes to fresh and packaged food, as well as alcoholic beverages (for legal-aged drinkers, 21+), Mexican-inspired spices, flavors and drinks dominate.

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