Posts Tagged ‘nielsen research’

It’s All About Local News

If you believe the misconception that local news has fallen out of favor, think again. In actuality, news viewing increased from 2015 to 2016 and has shown continued growth in early 2017.

Identifying Pockets of Opportunity Around the Globe

Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and order viagra the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.

Where Are Consumers Spending and Saving Around the World?

Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?

Latinas Are Avid Tech Users, Voracious Video Consumers and Social Trendsetters

Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.

Who’s Buying Clean Label Products?

Across the FMCG space, half of all shopping trips now include the purchase of a clean label product. That said, certain shoppers are more likely to gravitate to clean label products than others. So who’s driving this shift?

Animal or Plant? Understanding North American Protein Preferences

As consumers continue to focus on their overall health and wellness, food and buy canada viagra beverage products that are rich in protein have a unique opportunity to resonate with today’s shoppers and the retailers that stock them on their shelves.

Sounds Like Teen Spirit

Back in spring of 2011, teens 12-17 spent an average of 9 hours and 15 minutes with AM/FM radio. Fast forward six years later, and these same consumers (now 18-to-24-year olds) spend an average of 10 hours and 15 minutes with radio each week.

How Package Design Attracts Today’s Wine Consumer

In the wine category, where traditional media spending is low, a majority of ‘advertising’ happens at shelf. That’s why having the right packaging is critical.

Getting Back to Basics for Back-to-School Lunchtime and Snacking Needs

As the start of a new school year creeps up, parents and caregivers are enjoying the last days of summer while also wondering how they’re going to get back in the swing of preparing creative and healthy lunches for their kids every day.

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