Posts Tagged ‘nielsen research’

Reflecting on the buy canada viagra U.S. Radio Listening Trends of the First Quarter

A quarter of the year is now complete for radio measurement in larger U.S. markets—and Nielsen’s March portable people meter (PPM) ratings present the opportunity to take stock of the changes shaping the radio landscape as the middle of the year draws closer.

New Media Scores Big Returns for El Clásico Sponsors

El Clásico—any match between rivals Real Madrid and order viagra FC Barcelona—is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry and value to grow.

Perspectives: Accelerating Connected Home Adoption

It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the canadian pharmacy cialis industry can do to accelerate usage.

Record Store Day Puts the Focus on Music

While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP—a format that is oddly defying an increasingly digital landscape.

Perspectives: The Sweet Song of Precision Marketing

Different consumer needs demand varied experiences. Enter precision marketing. The good news for marketers is that the fundamentals (and tools) remain the same across industries.

National Beer Day is a True Hopportunity for Retailers

April 7 is National Beer Day in the U.S., and as if they needed any more reason to do so, adults across the country will be raising a glass of their favorite malt beverage to celebrate.

Perspectives: Lessons from the Auto Show – for All Marketers

How many things can you say for certain that you’re paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world.

Information Inspiration: Technology and a Global Pool of Intel Has Given a Rise to the News Genre

Technology and traditional means allow consumers to quickly get up to speed on everything from world events to Wall Street to a recently wrapped Presidential election. And U.S. consumers have taken full advantage of news content, as weekly consumption increased 18% in 2016

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