Posts Tagged ‘nielsen research’

Americans Are Scooping Up Better-for-You Sweetness for National Ice Cream Month

Summertime is officially underway, and with warmer weather, comes colder sweet treats to keep cool. This month, consumers around the country are indulging in ice cream to celebrate National Ice Cream Month.

The Continued Evolution of Deli Prepared Foods

For today’s consumers, an on-the-go lifestyle leaves less time to prepare traditional meals they may have grown up with. Grocery stores continue to provide an abundance of canadian pharmacy cialis deli-prepared options that require no additional prep-time and order viagra are ready to eat.

Perspectives: The Faceless Battle With Voice

FMCG success today is now dependent on quality product images, solid SEO and prominent placement on e-tailer websites—far more so than simply having an abundant quantity or variety on the shelf at the buy canada viagra local store.

Tradition & Technology Meet During Major League Baseball All-Star Week

When it comes to sports, Nielsen Sports SponsorLink research has found that fans associate the word “traditional” with Major League Baseball more so than any other sport. “American” is the most popular attribute fans use to describe baseball, followed by “traditional,” “family oriented,” “entertaining” and “fun.”

Finding the Path to Growth with a View of the Total Consumer

While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while raising prices.

Perspectives: Food Shopping Gets Even More Convenient

While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations are changing with regard to food and beverage shopping—and will continue to do so moving forward.

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