Posts Tagged ‘parent-var’

    Irresistible is rarely easy or rational

    There’s often a line out the door. It’s not surprising. The ice cream is really good, the portions are enormous, and a waffle cone costs less than three Canadian dollars. And it’s served with a smile, almost a grin.

    Getting serious about remarkable

    It’s not sizzle or hype or a fad, not when you’re serious about it. Consider FCP Euro , for example. They sell high-performance auto parts. Things like brake pads, oil, oil filters, etc.

    "Nothing matters more than results"

    Except for: Community, contribution and what our friends think Trust The perception of quality How much we like doing business with you Side effects and ¬†self-esteem. Also… doing work that matters, with people we care about.

    Resilience and the high end

    The high end is brittle, unstable and thus, expensive. The car that wins a race, the wine that costs $300, the stereo that sounds like the real thing… The restaurant that serves perfect fruit, the artisan who uses rare tools and years of training..

    Fear of escalation

    In any organization of more than two people, there’s the opportunity to escalate a problem. When the software doesn’t work, or the customer is in a jam or something’s going sideways, you can hand the problem up the chain. Escalation not only brings more horsepower¬†to the problem, but it spreads the word within the organization. And, even better, it keeps you from losing the customer.

    The toxic antidote to goodwill

    Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow. And yet…

    Did you publish?

    They (whoever ‘they’ is) made it easy for you to raise your hand. They made it easy for you to put your words online, your song in the cloud, your building designs, business plans and videos out in the world.

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