Posts Tagged ‘resize’

    Everybody is a marketer

    But most of us don’t like to admit it. That’s because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we don’t want and don’t need. That’s not you, of course.

    Irresistible is rarely easy or rational

    There’s often a line out the door. It’s not surprising. The ice cream is really good, the portions are enormous, and a waffle cone costs less than three Canadian dollars. And it’s served with a smile, almost a grin.

    One step at a time

    If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event. Drip by drip, with enrollment.             

    Fear of escalation

    In any organization of more than two people, there’s the opportunity to escalate a problem. When the software doesn’t work, or the customer is in a jam or something’s going sideways, you can hand the problem up the chain. Escalation not only brings more horsepower to the problem, but it spreads the word within the organization. And, even better, it keeps you from losing the customer.

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