Posts Tagged ‘some-cases’

    Faux intimacy

    True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you’re ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might let us down (or we might let them down). Far easier, of course, to do something more shallow. A friend on social media is not like a friend in real life.

    "I have fear"

    There’s a common mistranslation that causes us trouble. We say, “I am afraid,” as if the fear is us, forever.

    On being discovered

    Wouldn’t that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank?

    Sloppy science

    We can measure it. For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of  finch .

    "But we needed the eggs"

    Addiction to substances has been around ever since someone fermented grapes a million years ago. The opioid epidemic is the latest addiction tragedy, brought on by greed and disinformation. It took longer for behavioral addictions to arrive, but they’re just as real

    Waves are free

    When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it’s possible to smile and offer a wave in response. This, of course, costs you nothing. It creates a feeling of connection, which is valuable.

    An audience of one

    More than ever, people, lots of people, hordes of anonymous people, can watch what you do. They can see your photos, like your posts, friend your digital avatar. An essentially infinite collection of strangers are in the audience, scoring you, ranking you, deciding whether or not you’re succeeding.

    Seeing and believing

    It turns out that the more you watch TV, the more you believe that the world is dangerous. It turns out TV watchers believe that an astonishing 5% (!) of the population works in law enforcement. And it turns out that the more you watch TV the less optimistic you become. Cultivation theory  helps us understand the enormous power that TV immersion has. Given the overwhelming power of interaction, I’m confident that we’ll discover that internet exposure, particularly to linkbait headlines, comments and invective, will also change what people believe about the world around them

    Appearing to care

    We know that your customers will put up with imperfect, but one thing that they’d like in return is for you to care. Marketers keep making big promises, and organizations struggle to keep those promises. Sooner or later, it leads to a situation where the broken promise arrives on the customer’s lap.

    When in doubt, connect

    That’s what fast-growing, important organizations do. Making stuff is great. Making connections is even better

    The taxi or the cruise ship?

    The successful cab owner knows this: Every ride is custom People choose a cab precisely because they can ride alone, on their own terms Empty trips are part of the job, and it’s okay, because the next ride will pay for it. On the other hand, the person who chooses to run a cruise line knows: Every cruise is designed by me, and people sign up precisely because I chose well People choose a cruise ship to be with other people, to benefit from economies of scale and to be part of something Empty trips (or worse, half-empty trips) can put the line out of business It’s pretty easy to get into the cab business. Do a few rides for friends, then list online, or join Lyft, then go full-time.

    The money maximization distraction

    The Rolling Stones have grossed more than a billion dollars in ticket sales and endorsements. Does that mean that they’re better than Beethoven, John Adams and Zoe Keating, put together?

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