Posts Tagged ‘var-cur’

    Everybody is a marketer

    But most of us don’t like to admit it. That’s because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we don’t want and don’t need. That’s not you, of course.

    Getting serious about remarkable

    It’s not sizzle or hype or a fad, not when you’re serious about it. Consider FCP Euro , for example. They sell high-performance auto parts. Things like brake pads, oil, oil filters, etc.

    Resilience and the high end

    The high end is brittle, unstable and thus, expensive. The car that wins a race, the wine that costs $300, the stereo that sounds like the real thing… The restaurant that serves perfect fruit, the artisan who uses rare tools and years of training..

    The toxic antidote to goodwill

    Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow. And yet…

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