Posts Tagged ‘var-data’

    Over 92% of All Adult Viewing In The U.S. Is Done On the TV Screen

    A new analysis of insights from its fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

    Craft Beer Drinkers Often Judge a Beer by its Packaging

    In the crowded craft beer space, brewers need every edge they can get when they want their products to land in consumers’ baskets. That’s where product packaging can help, especially when you consider that 70% of beer purchase decisions are made at the shelf.

    How Asian-American Media Consumption Could Be a Glimpse Into The Future

    In honor of Asian-American Heritage Month, Nielsen looked at how this group consumes media. After all, Asian-Americans are the fastest-growing population segment in the U.S. and represent about 20.5 million people, or roughly 6% of the U.S. population.

    Representation Matters: Engagement, Awareness and Likability of Asian American Content

    In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent study by Nielsen examined the engagement and impact of Asian American actors among Asian Americans as well as the general population.

    Revved Up: One Day, Three Races, $300 Million in Multimedia Sponsorship Exposure

    The Sunday of Memorial Day Weekend is the most valuable days of the year in global motorsports. Sponsors appearing in the races stand to garner more than $300 million in exposure on just one day.

    Grilling and Chilling During Memorial Day Weekend

    On Monday, May 29, Americans will celebrate Memorial Day. From beef, shrimp or vegetables on the grill to beer, wine or spirits in cups, there is something on the Memorial Day menu for everyone.

    Summer is Near, and Radio Habits are Changing

    When it comes to listening to the radio, summer brings a seasonal shift in tuning behavior that matches the lifestyle of warm weather days, trips to the shore and vacation mindsets.

    Asian American Women Influence Mainstream Shopping and Beauty Trends

    Asian American influences are having a profound and recognizable impact on mainstream U.S. culture.

    How Food Trends Translate in the Chip Aisle

    Given the depth of salty snack category, we put a few modern food trends to the test in the chip aisle to see how consumers would react to flavor innovations like southern biscuits and gravy, brown sugar and kimchi.

    Perspectives: A Small Change Makes a Big Difference

    Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.

    How U.S. Convenience Stores Can Stay Ahead of the Retail Pack

    While Nielsen research suggests that the strength of convenience stores will continue, it’s not guaranteed, particularly as consumer shopping trips decline, competing channels diversify and e-commerce grows.

    In the U.S. Beer Market, Above-Premium Brews Have the Most Froth

    When it comes to popular craft beers, IPAs and seasonal offerings have been vying for the top spot over the past three years. While seasonal beers held the top spot in 2014 and 2015, IPAs racked up more than $1 billion in sales for the year ended Jan. 28, 2017, to claim the title of most popular craft style.

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