Posts Tagged ‘var-data’

    Diving Deeper into PPM’s News/Talk Surge

    In February, News/Talk listening again remained strong, so we’re exploring this trend in more depth by breaking out the public, non-commercial stations from this group, along with some of the some of the less obvious storylines taking shape two survey months into the new year.

    Understanding the Meal Kit Landscape and Consumer Preferences

    Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal prep and dive right into preparing their meals.

    Method Behind March Madness: Why and How Americans Engage With the NCAA Basketball Tournament

    The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have invested time and strategy filling out a 64-team single elimination bracket. Why and how do Americans engage with this tournament?

    The Final Four of the Total Store

    Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.

    Perspectives: Why an Early Financial View is Crucial in Prioritizing Innovation Ideas

    Companies striving for “leaner, bigger, better” innovations require realistic marketing inputs and an accurate forecast to identify their most promising initiatives. Proving that “consumers love it” without a realistic volumetric assessment simply isn’t enough.

    Understanding Today’s Omnishopper

    It’s been a long time since the general store was the go-to place for consumers to pick up everything they needed from week to week. But variety hasn’t just increased over the years, it’s diversified.

    Want More, Be More: When It Comes To Gender Equality, Millennial Women Are More Optimistic About Closing The Gap

    For this year’s International Women’s Day, Nielsen explored how women’s attitudes and beliefs are evolving alongside the larger ongoing discussion of gender equality. The good news is that younger women are more optimistic about their futures.

    TV-Connected Devices Pave the Way for New Ways to Watch Content

    With 80% of U.S. households having broadband internet, the popularity of TV-connected devices is growing—and so is usage.

    Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars

    Millennials have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen.

    Nearly 48 Million Americans Watch Pres. Donald Trump’s First Address to Congress

    An estimated 48 million people tuned in to watch Donald Trump’s first address to a Joint Session of Congress (the traditional first-term equivalent of the State of the Union) in Washington, D.C., on Tuesday, Feb. 28, 2017.

    Multicultural Millennials are Influencing Mainstream America

    As the newest independent consumer group, multicultural Millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others.

    Is Radio’s Brave New World Taking Shape?

    Seasons change, habits ebb and flow, and the landscape of consumer choice is constantly shifting. Such is the case on the radio airwaves as we crack the book open on another year of listener preference and review the release of Nielsen’s January portable people meter ratings.

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