Posts Tagged ‘var-gallery’

    Compulsory Education is an oxymoron (back-to-school rant)

    Effective education is rarely done TO people. It’s done with them. I had my first professional teaching gig forty years ago this summer. Since then, I’ve taught at institutions like NYU and Tufts, at community colleges, from the stage, one on one and most of all, on the vanguard of digital media. As our hemisphere goes back to school this week, I hope you’ll spend a few minutes thinking about who school is for, what it’s for, how it works and how it doesn’t

    Irresistible is rarely easy or rational

    There’s often a line out the door. It’s not surprising. The ice cream is really good, the portions are enormous, and a waffle cone costs less than three Canadian dollars. And it’s served with a smile, almost a grin.

    Resilience and the high end

    The high end is brittle, unstable and thus, expensive. The car that wins a race, the wine that costs $300, the stereo that sounds like the real thing… The restaurant that serves perfect fruit, the artisan who uses rare tools and years of training..

    Marketing about power and with power

    Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don’t market themselves as the dominant force in the relationship. They don’t say, “you give us money every month for a very long time, and one day, if we think it’s a good idea, we’ll give you some money back.” Instead, they say, “you’re in good hands.” Insurance is here to take care of you. That’s pretty different from the power dynamic we see implicit in the marketing of Harley Davidson motorcycles.

    Did you publish?

    They (whoever ‘they’ is) made it easy for you to raise your hand. They made it easy for you to put your words online, your song in the cloud, your building designs, business plans and videos out in the world.

    Don’t forget the second step

    The first step is learning how to do it. Finding and obtaining the insight and the tools and the techniques you need. Understanding how it works. But step two is easily overlooked

    Rejection (and the four paths)

    If you seek to make change or do something important, your work will be rejected along the way. This is not in dispute. What will you do after that? Determine that what actually happened was that you were rejected, not your proposal, and that you have no right, no standing and no hope

    The market for used eclipse sunglasses

    It doesn’t matter how many you have. It doesn’t matter how much you paid for them. It doesn’t matter how long the line was yesterday… The market is gone.

    Valuing hygiene factors

    A hygiene factor is something you miss when it’s gone, but barely notice when it’s there. Clean sheets at a hotel, for example. The base salary at a job.

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